The DazzleFish Process

A clear process helps us formulate a strategy, establish the project's objectives, and channel the creative work to keep our projects on time and on budget. It also helps our clients understand where we are during the course of work that may take a week or several months to complete, depending on the scope. Each stage of our process culminates in clear deliverables that help keep all the players informed and engaged.

Strategy Phase

Understanding your business and your brand is the critical first step. We work with you to clearly understand your immediate needs and long-term goals in order to establish both the design and marketing issues that need to be addressed.

Design Phase

Using the project requirements, the first creative phase is organizing the content into a coherent site structure based on use-cases, content relationships, content management, navigation, and technology integration. Then we will develop conceptual designs and explore how the audience will experience the site.

Development Phase

During this phase, we will integrate media elements with the approved design concept to transform the project into a reality. Code is written to bind the elements together in an interactive composition. Back-end databases and server-reliant software are developed and integrated into the project, as needed.

Implementation Phase

Site functionality and quality standards are analyzed and tested on the final hardware platform. Subsequent reviews ensure that the site stays consistent with the plan and the objectives. The stabilized product is delivered and deployed for final testing and live serving. Post-launch services are centered on providing the client with training and documentation of the finished project.


Talk to us, let us know how we can help you.